Consumer perception is a research area that focuses on how consumers interpret and make sense of information about products and brands. This includes understanding how consumers form beliefs, attitudes, and preferences based on various marketing stimuli such as advertising, packaging, and word-of-mouth. Researchers in this area often investigate how factors such as previous experiences, cultural background, and emotions influence consumer perceptions and ultimately affect their purchasing behavior. Understanding consumer perception is crucial for marketers to create effective strategies for product positioning, branding, and communication.